Our six Simple Steps To Successful Results
Understanding the client’s business
Our process for bringing a new client or project on-board ensures that both Prospect Solutions management and the Prospect Solutions colleagues carrying out the calling understand a client’s business, products and services and also the philosophy that drives them.
We believe that the most important relationship contributing to the success of a campaign is that between the client and the Prospect Solutions team members calling on the client’s behalf.
Briefing & Discovery Meeting
Once the go ahead is given by the client, we begin with a Briefing & Discovery Meeting, where the team members who will be doing the calling sits down with the client. This is a two-way discovery meeting where we aim to identify the details that will ensure that we know the most effective approach to the campaign. This includes gathering relevant information to create an elevator pitch to ensure the correct messaging is taken to the market.
Source the Very Best Data
We can use your existing data, or expertly profile who your best customers are by industry, size, location, job function and a number of other variables, and source this data on your behalf.
Our data is researched on a rolling 6 month cycle so it boasts an average data age of just 94 days.
Our focus on data quality means you will enjoy lower gone-away rates, better efficiency and higher results from your campaigns.
The data we process is obtained from GDPR compliant data providers and is updated every 2 weeks.
No scripts at Prospect Solutions
The next stage is to draw up the elevator pitch (no scripts are used at Prospect Solutions). This proposition may include customer references and testimonials to help build credibility to the messaging. This is then sent to the client for approval/amendment.
Your detailed daily report and ongoing client communication
Once a campaign is underway, we pride ourselves on keeping you informed throughout. For most campaigns, a detailed daily report will give you the details of that day’s calling – decision maker calls made and significant outcomes and information. We also hold a weekly pipeline review call to ensure the project is moving in the right direction and deliverables are met. Prospect Solutions management will also monitor the campaign throughout, looking at how it can be improved and confronting head-on any issues should they arise.
At the completion of a campaign, we will produce a detailed Campaign Review and also hold a meeting or conference call to discuss the effectiveness of the campaign in further detail. As we communicate with our clients throughout the campaign, the Campaign Review will not contain any surprises but is an effective summary of what was achieved and, if appropriate, how best to move forward.