{"id":421,"date":"2019-11-20T13:55:42","date_gmt":"2019-11-20T13:55:42","guid":{"rendered":"http:\/\/prospect-solutions.co.uk\/?page_id=421"},"modified":"2026-05-26T10:44:53","modified_gmt":"2026-05-26T10:44:53","slug":"linkedin-lead-generation","status":"publish","type":"page","link":"https:\/\/prospect-solutions.co.uk\/?page_id=421","title":{"rendered":"LinkedIn Lead Generation"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2rw05-87cc3ef0a6dde464d296b936e3688a2e\">\n.avia-image-container.av-2rw05-87cc3ef0a6dde464d296b936e3688a2e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2rw05-87cc3ef0a6dde464d296b936e3688a2e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2rw05-87cc3ef0a6dde464d296b936e3688a2e av-styling- avia-align-center  avia-builder-el-0  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-518 avia-img-lazy-loading-not-518 avia_image ' src=\"https:\/\/prospect-solutions.co.uk\/wp-content\/uploads\/2019\/11\/LinkedIn.jpg\" alt='LinkedIn Business Lead Generation' title='LinkedIn'  height=\"288\" width=\"1024\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/prospect-solutions.co.uk\/wp-content\/uploads\/2019\/11\/LinkedIn.jpg 1024w, https:\/\/prospect-solutions.co.uk\/wp-content\/uploads\/2019\/11\/LinkedIn-300x84.jpg 300w, https:\/\/prospect-solutions.co.uk\/wp-content\/uploads\/2019\/11\/LinkedIn-768x216.jpg 768w, https:\/\/prospect-solutions.co.uk\/wp-content\/uploads\/2019\/11\/LinkedIn-705x198.jpg 705w, https:\/\/prospect-solutions.co.uk\/wp-content\/uploads\/2019\/11\/LinkedIn-450x127.jpg 450w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div>\n<div  class='hr av-kg2s5-997c6b5d0fee92fb0683936312221bc6 hr-default  avia-builder-el-1  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-fh0sl-6217c84528d311b595639f6e6cb53721 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><a href=\"https:\/\/prospect-solutions.co.uk\/wp-content\/uploads\/2026\/05\/5.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-916\" src=\"https:\/\/prospect-solutions.co.uk\/wp-content\/uploads\/2026\/05\/5.png\" alt=\"\" width=\"91\" height=\"83\" \/><\/a><\/h3>\n<h3>LinkedIn Lead Generation<\/h3>\n<p><span style=\"color: #000000;\"><em>As far as social networks go, LinkedIn is in a class of its own \u2013 Facebook and Twitter have nothing on LinkedIn. In fact, according to HubSpot, LinkedIn is 277% more effective for lead generation than Facebook or Twitter.<\/em><\/span><\/p>\n<p><strong>The Benefits of Using LinkedIn for Lead Generation<\/strong><\/p>\n<p>Why bother with LinkedIn? Why not focus on generating leads with search engine advertising, display networks, or more high-traffic social media platforms like Facebook or Twitter?<\/p>\n<p>Simply put, LinkedIn is where professionals go to level up in business. The average user might log on to stay informed about what\u2019s happening in their industry, look for new employees to add to their team, or seek out tools that can optimize their team\u2019s workflows.<\/p>\n<p>If your business offers a solution to their needs, LinkedIn is the best environment for attracting their attention.<\/p>\n<p>There are a few other reasons why LinkedIn is the best place to generate leads for B2B companies:<\/p>\n<p><strong>It\u2019s made up of professionals with purchasing power<\/strong><\/p>\n<p>Over 20% of LinkedIn users can make buying decisions for their companies. That\u2019s at least 61 million senior-level influencers and 40 million decision makers that your business could be connecting with. It\u2019s also the most-used social media platform amongst Fortune 500 companies, so there\u2019s a good chance your target audience is already on the site.<\/p>\n<p><strong>Its users are extremely active<\/strong><\/p>\n<p>LinkedIn has over 500 million total users, and over half of them (260 million, to be exact) actively use the platform every month. Of those 260 million users, 44% log on daily. That means a lot of potential leads to engage with on a regular basis.<\/p>\n<p><strong>It generates the most leads<\/strong><\/p>\n<p>Those 100+ million decision making users are proven to take action. The site\u2019s own content marketing blog ran the numbers and found that 80% of B2B leads generated through social media come from LinkedIn.<\/p>\n<p><strong>The process.<\/strong><\/p>\n<p>Using an individual LinkedIn profile within your business we target 2nd degree connections to maximise the connection rate.<\/p>\n<p>There are no automation tools or Bots being used, every aspect of the campaign is carried out by an account manager.<\/p>\n<p>Message 1: Soft and with a reason to connect.<br \/>\nMessage 2: Business introduction with value proposition.<br \/>\nMessage 3: Call to action.<\/p>\n<p>1000 invitations are sent out per month (50 per day).<br \/>\n300 accept the request per month (30%)<br \/>\n30 respond to message 2\/3 per month (10%)<br \/>\n3-5 leads generated per month<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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