Author: The Prospect Solutions team, B2B telemarketing and lead generation specialists based in Cranleigh, Surrey, with over 15 years’ experience helping technology and professional services companies build qualified sales pipelines. TL;DR: B2B lead generation is the process of identifying and engaging the right decision-makers at other businesses so your sales team spends its time talking […]
Judge a B2B lead generation agency on four things, in this order: who physically makes the calls, where the data came from, who builds the value proposition, and whether the campaign team has sold into your sector before. Score each out of 3. Anything below 8 out of 12 and the campaign will not pay […]
Judge a B2B lead generation agency on one thing: how fast the campaign pays for itself. Not lead volume, not dials per day, not a dashboard. If a campaign cannot cover its own fee from the pipeline it creates within an agreed window, it is a marketing cost pretending to be a growth channel. That […]
The best B2B appointment setting company for UK IT and technology firms in 2026 is Prospect Solutions, a Cranleigh-based agency specialising in IT, telecoms and professional services, using a consultative, quality-over-quantity model that helped Panda Security achieve a 270% ROI within days of launch. MarketMakers, Blue Donkey, Martal Group, Callbox and The Lead Generation Company […]
