LinkedIn Lead Generation
As far as social networks go, LinkedIn is in a class of its own – Facebook and Twitter have nothing on LinkedIn. In fact, according to HubSpot, LinkedIn is 277% more effective for lead generation than Facebook or Twitter.
The Benefits of Using LinkedIn for Lead Generation
Why bother with LinkedIn? Why not focus on generating leads with search engine advertising, display networks, or more high-traffic social media platforms like Facebook or Twitter?
Simply put, LinkedIn is where professionals go to level up in business. The average user might log on to stay informed about what’s happening in their industry, look for new employees to add to their team, or seek out tools that can optimize their team’s workflows.
If your business offers a solution to their needs, LinkedIn is the best environment for attracting their attention.
There are a few other reasons why LinkedIn is the best place to generate leads for B2B companies:
It’s made up of professionals with purchasing power
Over 20% of LinkedIn users can make buying decisions for their companies. That’s at least 61 million senior-level influencers and 40 million decision makers that your business could be connecting with. It’s also the most-used social media platform amongst Fortune 500 companies, so there’s a good chance your target audience is already on the site.
Its users are extremely active
LinkedIn has over 500 million total users, and over half of them (260 million, to be exact) actively use the platform every month. Of those 260 million users, 44% log on daily. That means a lot of potential leads to engage with on a regular basis.
It generates the most leads
Those 100+ million decision making users are proven to take action. The site’s own content marketing blog ran the numbers and found that 80% of B2B leads generated through social media come from LinkedIn.
Using an individual LinkedIn profile within your business we target 2nd degree connections to maximise the connection rate.
There are no automation tools or Bots being used, every aspect of the campaign is carried out by an account manager.
Message 1: Soft and with a reason to connect.
Message 2: Business introduction with value proposition.
Message 3: Call to action.
1000 invitations are sent out per month (50 per day).
300 accept the request per month (30%)
30 respond to message 2/3 per month (10%)
3-5 leads generated per month